TAL collaboration with Vans. Offering three shoe models with integrated reflective materials based on the “Night Ride Out” collection. This collaboration also includes t-shirts, caps, and daily back pack for practical street riding. The collection will become available on May 13th 2016 in all Brotures shops, Vans shops, and ABC Marts in Japan and Korea. For USA purchasing the collection will only be offered at Brotures Bike Shop in San Diego with limited quantities.
Based on the “Night Ride Out” concept we featured an all black line up. This collection was water resistant using Ventile canvas for riding in all weather conditions, and reflective material for night riding.
The t-shirts and backpack will also have reflective material for high visibility. The cap will be mesh materials for comfort of riding day or night.
Filmed by one of the original SF fixed gear movie makers MACAFRAMA. Enjoying the contrast of the two cities at night, LA to SF, the movie will lead you into the mystery of the night with the riders being masked all the way up to the end, it is sure to keep you interested.
Premier/Launching Event Schedule
SAN DIEGO, CA
LOS ANGELES, CA
SAN FRANCSICO, CA
Leader Bikes x Vans NIght Shift
LOS ANGELES BASED ELITE ROAD & FIXED CYCLING TEAM.
DEVELOPMENT: ORIGINAL CREATIVE PARTNER
SOCIAL MEDIA LAYOUT
RECRUITMENT: USA CYLING ELITE CATEGORY CYCLIST
NETWORKING: LOCAL & TRAVEL PROJECTS
IMAGES BY: CESER ALVREZ
• Contributed creative content for seasonally catalogs, lookbook's and highlighted product.
• Media development offering content calendars, art direction and post production edits.
• Monitored campaign performance and made recommendations for adjustments & layouts.